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Microsoft vs Google in a case of the pot calling the kettle black
Microsoft would obviously be among the first to say that leading firms should not be punished for their success, according to vice president and deputy general counsel of Microsoft Dave Heiner. So why...
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Bing is rising in the ranks but will it convince marketers?
Earlier this month, Microsoft was launching an attack on Google saying its rival is anti-competitive. Today, Bing is launching an advertising assault on Google, but will all this child’s play...
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Will this ad make you switch to Bing?
This new ad for Microsoft’s Bing search engine is excellent. It goes right to the heart of the problem that many internet searches often have – finding what they really want, the first time. As...
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Google makes its first acquisition in the UK
Google has made its first acquisition in the UK, and it’s not the kind of heavy -hitter you might expect the giant to snap up. Visual search company, Plink, is just a two-man start-up, based out of...
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Going Places? You’ll need a map…
The introduction of Facebook Places to the UK adds a new dimension to mobile marketing, with users of the world’s largest social network being able to post recommendations – and criticisms – of...
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Why everyone wants a piece of group buying
Virgin is exploring the launch of a “daily deals” service to rival Groupon, LivingSocial and Google, are group buying sites the latest bandwagon? Since the launch of social networking and the...
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Social – the game changer for search in 2011
It’s now been 18 months since Bing first launched in the UK. But with a market share of just 1.66%, we’re expecting to see some innovative plans soon to ensure its survival. To give Bing credit, it...
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Playing the search engine field with Bing and Google
For those that are still playing the search engine field, Croatian Domagoj Pavlesic has come with a new search engine that will search both Bing and Google at the same time. And you can see the two...
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Bing is finally starting to pose a serious challenge to Google
Google and Yahoo! both lost market share in terms of searches in May 2011 as Bing, Ask and other search engines made significant gains. According to the latest Experian Hitwise figures, Google Sites...
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Is paid search improving?
Advertisers spent 20% more on paid search campaigns in Q2 2011 compared to a year-ago, while click through rates rose 12%, according to new research. But is spend really driving the popularity of the...
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